The airline's founder Herb Kelleher in 1973 introduced a profit-sharing policy that enables the company to share annual profits to its employees. The theory of organizational learning stresses the importance of policies and procedures inside the organization in response to the outside consequences even though they are positive or negative the firm learns from its experiences. The employees reciprocate the respect, loyalty and trust that Southwest demonstrates. It also studies about HRM and its role and challenges in a learning organization. So it should take utmost care in taking any business action upon the society. The main factors behind the successful functioning of British Airways are that it has a strong U.K based network, it understand the customers more than its competitors, the brand popularity and above all the teamwork among its employees (Beiske, 2007) British Airways as an established and popular brand, need not make more changes continuously. Include the following information in your report: An executive summary of the HR strategy project An. Southwest Airlines has a good team spirit than their competitors and the company gives consideration for employees than customers. The knowing-doing gap: How smart companies turn knowledge into action. I would definitely recommend Study.com to my colleagues. Notter, co-founder and consultant at Human Workplaces,noted during the Society for Human Resource Management's 2018 annual conference. An analysis of current strategies and issues; Identify the type of strategy Southwest Airlines is following. Southwest Airlines demonstrates the concept of competitive advantage by elevating itself compared to the competition. HRM has to make necessary changes by learning culture and it has to ensure the development of the organization. As the Workforce 100 indicated, broad cultural changes don't take root overnight. It has shown fabulous increase in productivity and had the unique productivity advantage in terms of utilizing the equipments. Question - The influence that customers have on business activity has increased in recent years. Staying thoughtful and engaged regarding DEI topicsas well as listening to employeescan help employers meet goals and retain people. This is a key part of a growth mindset, according to Karen Hebert-Maccaro, chief learning experience officer at O'Reilly Media. Ray, G., Xue, L., & Barney, J. An executive summary of the HR strategy project, A company's overall approach for handling the human resources to balance it with its, business practices is known as a human resource policy. A concept of VRIO has been analysed here with respect to resource. Routledge. Get $30 referral bonus and Earn 10% COMMISSION on all your friend's order for life! The airlines have an opportunity of applying new technologies to make the travel more easy and exciting. Southwest Airlines' long-term strategy is to tailor-make a unique set of short-term activities that will maintain its reputation to deliver low-cost, convenient service to its customers. It provided 80% of its flight in 15 minutes whereas other airlines need at least 45 minutes. Southwest also shows great flexibility in its rewards program. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. We have a small presence in the foreign aviation industry. Southwest Airlines' modest fixed expenses are also a strategic benefit. They use words like family and love and support, so it's easy to see that employees care for each other and feel valued at Southwest. Learning organizations have the capability to control the external pressures rather than be a slave to it. It generally has flight time of 65 minute and believes in giving non-stop fly to its customers. 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SOUTHWEST AIRLINES: THE ROLE OF HUMAN RESOURCES IN IMPLEMENTING BUSINESS STRATEGY AND HIRING PRACTICES By: Aric Hall Completed in Partial Fulfillment of the Requirements of OM 5210 - Human Resource Management Capella University Winter, 2007 Address: City, State, Zip: Phone: E-Mail: Instructor: P. O. Now! If the resources are identical then the firms will never be able to achieve competitive advantages. It started its airline with only three Boeing 737 aircraft and served only 3 cities Houston, Dallas and San Antonio (Ray, Xue & Barney, 2013).The competition of the airline was with Braniff, Texas . Our academic experts are ready and waiting to assist with any writing project you may have. Southwest Airlines HR Strategy Final.docx. The second implication is finding a middle ground between employee goals and organization objectives (Harvey& Turnbull, 2018). succeed. Southwest follows a ''Hire for Attitude, Train for Skill'' recruiting method, spending long portions of time on the recruiting, interviewing, and hiring process. Determine an HR strategy. Review the following sources to . Smith, T. I., Wittmann, M. C., & Carter, T. (2014). The company has achieved success and had stock that gave best return from 1972 to 1992 not through economies of scale but by working differently through its employees (Alfes et al., 2013). Review the Southwest Airlines Co. SWOT Analysis via the "Business Source Complete: SWOT Analyses" in the University Library. Create your account, 16 chapters | Retrieved 10 July 2016, from https://www.southwest.com/. Develop and justify business strategies for each of the 3 HRM implications. Purce, J. Hard HRM model focuses on employee cost and numbers and soft model on the psychological aspects such as commitment, skills and empowerment. For This or a Similar Paper Click To Order Now. (2012). Project Management Knowledge & Skill Areas | What are the PMP Knowledge Areas? Review the following sources to assist with your recommendation: Southwest Airlines case study on pages 101-102 of the text. Identify 3 HRM implications for Southwest Airlines. "Professionals" Need Not Apply Hire For Attitude, Train For Skills At SA, leadership is a distributed process One supervisor for every 10 to 12 frontline people The supervisors . Expert Answer 88% (8 ratings) Explore how their focus on employee satisfaction, flexibility for customers, and low operating costs have made this possible. The employees are committed to the success of the firm and are always cooperative with the single goal of companys success (Bennett & Ho, 2014). The company has given more importance to see that its employee work differently than its competitors firm. Southwest.com. * Determine an HR strategy. No plagiarism, guaranteed! That's done by intention. The airline also provided extensive customer service and won several rewards in this behalf in the year 1992, 1993 and 1994 (Smith et al., 2014). 231-249). Further captured 70% of market share (Wilkinson, 2013). It's not. Mendenhall, M. E., & Osland, J. Southwest Airlines has implemented various technological initiatives such as a rapid reward program, remote working, and enhancement of customer self-service capabilities in the current times to support ongoing operations, reduce operational expenditure and capital requirements. According to the model, there are two resources each company has, even in case of Southwest Airlines; the resources are tangible and non-tangible. Its mission of low cost, low fare, no frill is the dedication to its highest quality of customer service which is delivered with a sense of warmth, friendliness, individual pride and company spirit. SOUTHWEST Airlines -Air Travel's Greatest Show on Earth dcasd Presented by: Group 12 (Akshay, Joel and Sejal) 2. With such resources the company can earn competitive advantage as the rival firms will not be able to replicate the resource and implement the same strategies as the firm. Nickson, D. (2013). Part of this is hiring the right people - Southwest has its own YouTube channel full of videos by employees talking about the culture of the company. I highly recommend you use this site! My Assignment Help (2017) Human Resource Management: South-west Airlines [Online]. Sounds too good to be true, right? Southwest Airlines competitive advantage is based on high quality service and low cost products. One of Southwest's competitive advantages is its focus on its employees. Develop and justify business strategies for each of the 3 HRM implications. If you've ever had a last-minute change of plans and needed to change your flight, your wallet is probably still stinging from hefty cancellation fees and nonrefundable tickets. Successful organizations consider change and development as the most important factor which determine their success (Gilley, 2000). Determine an HR strategy. (2013, July). Free resources to assist you with your university studies! For instance, considering the case of British Airways, it is not a learning organization but it is marginally successful in its overall functioning. An analysis of current strategies and issues; Identify the type of strategy Southwest Airlines is following. External Factors Affecting Business Environment.docx, Amazon Inc. Business strategies for each of the Three HRM implications, The premise that air transportation has decreased while expenditures have. Strategic HRM is the interface between HRM and strategic management. The rising cost may compel the company to raise their flight prices which may further lead to lose the customer due to tough competition in the market. 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