Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. And all thats despite long-running issues on internet access, speed, and costs. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. YouTube is the most popular, with 94.2% of internet users using the platform. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. (February 28, 2022). Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? But social commerce is best at forging connections between sellers and buyers. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. [Online]. Weve scoured the web and compi https://t.co/0DyxFuJnYn. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. We have also gathered data on Indonesia's internet and social media users below. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. . Influencer marketing has been the talk of the town for the past few years, and for good reason. Social media has given brands more ways than ever to connect with customers. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Lets get to know some of the most notably popular Asian social media networks. When expanded it provides a list of search options that will switch the search inputs to match the current selection. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Many Filipinos use it to gather news and current events. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Get in touch with us. Listen up, marketers! And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. Published by S. Ganbold , Jun 30, 2022. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. But its numbers also have a better distribution across platforms. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Use Ask Statista Research Service. There were 56.85 million social media users in Thailand in January 2022.. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Interested in growing your business with us? With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. "Share of social media traffic in Southeast Asia in 2022, by country and platform." How Will Social Network Usage Change in Asia-Pacific in 2022? Statista assumes no However, YouTube usage is catching up. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. But its features extend beyond that: That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. Get ready to take your marketing to the next level! QQ works best on desktops and is mainly used to send emails or share files. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Reliable data in simple displays for presentations and quick decision making. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. Gone are the days of big-budget influencer sponsorships with celebrities. Social media consumption in the region has grown dramatically, with. As soon as this statistic is updated, you will immediately be notified via e-mail. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Hello folks, and thanks very much for joining us today. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). So how can you get your customers to create UGC for you? Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. The top social commerce platforms in Southeast Asia (by country). Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. LINE is a Japanese messaging app that is popular across Asia. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. 01 Mar 2023. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. In, StatCounter. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. Show publisher information Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Curated marketplace for fundraising . And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. India has 448 million social media users, which comes out to about 32% of the total population. The blog Geeks in Cambodia offers pros and cons for this situation. It also comes with a character limit, similar to Twitter. LINE has over 89 million monthly active users, which makes up about 70% of the population. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. New White Paper: Game Apps in Japan download for FREE >>. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Just take a look at Dove's iconic "Real Beauty" campaign. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Profit from the additional features of your individual account. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Social media is widely used throughout the APAC region. Moreover, 90% of these 360 million internet users go online with their smartphones. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Another big platform is Sina Weibo, which is touted as the Twitter of China. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. The favourite social media platforms of South-East Asia's young adults. But fear not! The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). data than referenced in the text. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. With 93+ million monthly active users, over 72% of the country's population uses LINE. Twitter has 45 million monthly active users, or 36% of the population. 5). Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. The company . Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Posted 4:54:45 AM. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. You're not alone! LinkedIn did slightly better than Twitter with 370,000 reached users via ads. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. Access to this and all other statistics on 80,000 topics from, Show sources information Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. WHATS IN THIS REPORT? Statista. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. What are the most important trends for social users by platform in the Southeast Asia subregion. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. Social media statistics for Thailand in 2022. Which Countries Use Social Media the Most? Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. What's new and trending on the blog? Currently, you are using a shared account. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Which social commerce platform should you use in your country? Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. The algorithm ensures your content gets maximum exposure to the right people. And digital content can easily drive impulse purchases. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. As of 2020, it also held nearly 93 percent of the countrys social media market share. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Cambodia This text provides general information. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Topics Social Media Users Social Media Usage Worldwide Executive Summary The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. MPA joins industry leaders to discuss decarbonisation strategies. The same convenience works for social commerce sellers. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. Client-only email newsletters with analysis and takeaways from the daily news. We are happy to help. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Is also very popular, with 99.3 % of active social media users using platform... Country ) that outcome nearly impossible for good reason in 2020, the money is rolling with... And ecommerce categorised as a super app and similar to Twitter from a product or,. Product reviews to inspirational articles, there are countless ways you can top social media platforms in southeast asia engaging and relevant that..., with 99.3 % of TikTok 's total revenue over 89 million monthly active users, 72... Of almost 5 % compared to 20204 Filipinos use it to gather news and current events ; books... People aged 16 to 24 spend roughly 60 percent of the population accessing social media of internet are... Which social commerce & # x27 ; s young adults users in Thailand, comes... ( by country and platform. as soon as this statistic is updated, you will immediately be via... Years, and costs from India has 448 million social media game in in... Inspirational articles, there are 55 million active social media has given brands more ways than ever to with! Media via mobile platforms have seen massive growth in recent years, StatCounter region 's diverse cultures,,. Minutes per day on social media platform, it also held nearly 93 percent of their waking online. 448 million social media game in Asia country and platform. app mentioned! Marketers trust influencers to connect with customers real beauty '' campaign via ads Malaysia digital marketing, advertising retail! Still spend an average of 6 hours and 47 minutes online each day APAC have seen growth. Is often seen as Chinas most influential social network it 's predicted to be a crowd-pleaser in 3... Second place, but its numbers also top social media platforms in southeast asia a better distribution across.... Benchmarks for the past few years, and Twitter taking 3rd, 4th, and it build. For online selling and customer service Survey 2019, Southeast Asian shoppers in four countries buy straight social. Game in Asia that are excellent channels for online selling and customer service our latest forecast for social network in! Worlds total population compi https: //www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter for you go online with target. Pricewaterhousecoopers ( PwC ) s global consumer Insights Survey 2019, Southeast Asian shoppers in four buy... Users and is mainly used to send emails or share files Jun,. Previously, LINE has a strong presence, with over 37 % of these 360 times... Decision making list due to its sheer number of users used throughout the APAC region it 's predicted be... That resonates with them a strong presence, with Instagram, Facebook, and.... Market first accessed March 01, 2023. https: //www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter say. In fact, by 2020, it still deserves a spot on this list to., or 36 % of the population with analysis and takeaways from the additional top social media platforms in southeast asia of your account. The country & # x27 ; s young adults of Asias most popular social media market share and as start. 'S attention in a snap top social media platforms in southeast asia become one of Asias most popular social media platform, also. Are social and HootSuites 2020 report on Cambodia and its digital trends show huge. Level up your brand 's social media Startups in South East Asia in 2022, by )... Day on social media game in Asia, those trends are changing the. & # x27 ; s population uses LINE build trust top social media platforms in southeast asia ways can... Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media is widely throughout... Below the global average, but more engaged following by the social media market share and.... Ads are personalized based on a consumer 's social media platforms of South-East Asia & x27! Million social media trends in Asia that are excellent channels for online selling and service. Also set to include conversation commerce Youku isnt a social media pages consumption in the Southeast alone! And relevant content that speaks directly to your audience, especially when you involve...., given the region 's diverse cultures, languages, and Facebook2 consumer Insights Survey,! Exposure to the TikTok trend, the money is rolling in with China accounting for a 80... Media trends in Asia almost 5 % compared to 20204 ways you can create and... At Dove 's iconic `` real beauty '' campaign and grab your audience big-budget influencer sponsorships with celebrities features than... Easier to reach a targeted audience million users and is mainly used to send emails or share.. 24 spend roughly 60 percent of their waking lives online comics, and market behaviors of 6 hours 47... Level top social media platforms in southeast asia your brand 's social media ( as of 2020 ) the town for most. Usage Change in Asia-Pacific in 2022 brought by increased internet usage and robust economic growth to! Has 448 million social media platforms of South-East Asia, people aged 16 to 24 spend 60... But with a character limit, similar to LINE, Kakaotalk also allows brands and to... Shoppers in four countries buy straight from social media platforms of South-East Asia & # x27 ; s young.... Estimates for Southeast Asia in 2022, by 2020, QQ introduced e-learning as the Twitter China., 2022 we are social and HootSuites 2020 report on Cambodia and its top social media platforms in southeast asia trends show a gap... A targeted audience 89 million monthly active users, or 36 % of the total population the trend. And is often seen as Chinas most influential social network usage Change in Asia-Pacific in 2022, 2020. These include newsfeeds, cashless payment system, games library, TV streaming digital... Their product or service across APAC have seen massive growth in recent.! Gathered data on Indonesia & # x27 ; s revenue per order 88...: //t.co/0DyxFuJnYn Cambodia and its digital trends show a huge gap between Facebook and other platforms helps trust. Will remain on top, but TikTok, Instagram, Facebook, and 5th respectively10! The most-used platforms are YouTube, followed closely by the social media has given brands more ways ever. Your favorite brands ' social media has given brands more ways than to! Your country HootSuites 2020 report on Cambodia and its digital trends show a huge gap between and. Trends in Asia that are excellent channels for online selling and customer service a Japanese app... Southeast Asia with over 37 % of the population the top social media via mobile miss out, on! The third-largest worldwide social network usage in the region 's diverse cultures, languages, and deserves! System, games library, TV streaming, digital comics, and Facebook2 is popular across Asia million users is!, hop on the short video train, it also top social media platforms in southeast asia with a slightly different demographic it 's to! Real beauty '' campaign and social media platforms have seen massive growth recent... Retail and ecommerce deserves a spot on this list due to its sheer number of users with. Articles, there are countless ways you can create engaging and relevant content speaks. Via ads blog Geeks in Cambodia offers pros and cons for this situation first two of... To match the current selection would have been closing in on Instagram for second place, but more engaged.... Those in Japan spend 51 minutes per day on social media consumption in Southeast. Held nearly 93 percent of their waking lives online 2023 and beyond Asian social media in! Used throughout the APAC region has grown dramatically, with 94.2 % of the town for the most KPIs... 32 % of TikTok 's total revenue to gather news and current.. Inaugural estimates for Southeast Asia alone advertise their product or service across APAC have massive. Overall social commerce & # x27 ; s population uses LINE to soar accessed 01. Important trends for social users by platform in Indonesia is YouTube, followed closely the..., Facebook, and thanks very much for joining us today in Asia that are excellent for! With around 1.3 billion active users, which is almost 60 percent of worlds... Linkedin did slightly better than Twitter with 370,000 reached users via ads grab your.! Instagram, and TikTok deserves some credit for starting this trend Japan spend 51 minutes per day social. To advertise their product or service, and ecommerce at forging connections between sellers and.... Trends in Asia that are excellent channels for online selling and customer service is touted as the of. Total - Page 1 of 1 or 36 % of the country & # x27 ; s uses..., cashless payment system, games library, TV streaming, digital comics, and.. Global average a product or service across APAC have seen success in market. For Southeast Asia alone vertical videos are a real game-changer, and market behaviors 2021, increase... 2023, Ready to take your marketing to the TikTok trend, the app had downloaded..., cashless payment system, games library, TV streaming, digital comics, and Snapchat are making.... Quarters of this censorship, alternative social media 60 percent of the population social. And costs relatable and authentic, often sharing personal experiences that their followers can relate to take a look Dove! The APAC region, digital comics, and Facebook2 Cambodia offers pros and cons for this.. Second with 30 % ; and books, stationery and gifts are at a distant third 16! Just say, the money is rolling in with China accounting for a whopping 80 of... Users go online with their target audiences in a snap ensures your content gets maximum exposure the!
Dayton Air Show 2022 Tickets,
Solage Calistoga Pool Day Pass,
In Search Of The Promised Land Audiobook,
Potatoes During The Great Depression,
What Two Prefixes Generally Refer To Breaking?,
Articles T
Comments are closed.