Southern Pacific purchased the Portland-based Pacific Monthly in 1912, and merged it with Sunset, to form Sunset: The Pacific Monthly. [citation needed], The Menlo Park campus was sold to a San Francisco real estate development firm by Time Warner in 2014 for more than $75 million. The magazine also has about 3 million readers every month. A sunset is a symbol of the end of one cycle and the start of another. The situation in 1990, in brief, was far different with respect to the "health of the business" than had been true in 1914 and 1928. Do Not Sell or Share My Personal Information, Opinion: How California came to treat UC Berkeley students noise as a dire environmental threat, Opinion: California gave up on mandating COVID vaccines for schoolchildren. The first editorial color under Lane appeared in December 1954 illustrating Christmas ideas in baking and decorating. Writer Created the Kind of Workplace You Thought Only Existed on T.V. Very few relocations go off the Western "reservation"! [22] During the pandemic, the company briefly ceased printing the magazine but returned to print with the December 2020 issue.[23]. Sunset began in 1898[6] as a promotional magazine for the Southern Pacific Railroad, designed to combat the negative "Wild West" stereotypes about California. [18], In the 1990s, the franchise began to lose touch with its demographic, who viewed the magazine as something of their parents' era. Dedicated management and staff were essential from the very beginning to achieve this exceptional centennial milestone. [7], In June 2015, Sunset announced it would be moving its headquarters to Jack London Square (Oakland, California). Rosalie Muller Wright now serves as editor-in-chief. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. There was information about train travel, as well as social notes from Western resorts, such as this from Pasadena: "The aristocratic residence town of Southern California and rendezvous for the traveling upper ten has enjoyed a remarkably gay season and the hotel accommodations have been sorely taxed." A few years later, the end of World War II brought an explosion of newcomers. We make sure each issue is a document of the life were living now, a manual for how to make the most of it, and something we hope youll keep forever, learn from, and share with others. Yes, Sunset magazine is a monthly magazine. Their issues dwell largely on four subject areas: travel and recreation, gardening and outdoor living, food and entertaining, and home design and decorating. As the evening progresses, the orange and red hues fade and the sky becomes a deep blue. pizza favorite shuts down after 13 years, plus more closings, Your Privacy Choices (Opt Out of Sale/Targeted Ads). Interestingly, some 34 percent of the members of the National Academy of Sciences (8) currently live in the 13 Western states with 21 percent of the U.S. population. (6) David Ernest Faville, How Sunset Magazine Subscribers Evaluate The Magazines They Read (Stanford, Calif.: Stanford Graduate School of Business, 1940), and Chilton Bush, Studies of Magazine Preference in Palo Alto, California (Stanford, Calif.: Stanford Institute of Journalism Studies, 1954). This last change of ownership is unique in maintaining the basic editorial and marketing objectives. Sunset is the premier resource for achieving the ultimate Western lifestyle. The magazine is available in print and digital versions, and rates are adjusted according to the location and edition. Therefore, the length of a sunset can vary greatly depending on the season and weather conditions. One local shares two itineraries: one for the coast and one for the mountains. Ive never forgotten that, nor the fact that after only one month on staff, I received a small Christmas bonus because I was one of the family.. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. We did not want nor sell "pass along" readership figures to advertisers, including Sunset Books. If youre ordering online, you can pay using a major credit card or debit card. (7) As of 1994, per Tables 696 and 1347, Statistical Abstract of the United States (Washington, D.C.: Government Printing Office, 1997). Where to eat in the Bay Area. Many are weekly, but a few are seasonal and on-demand limited-runs. Its time for the 'slowflip' movement, where eyesore zombie houses are carefully and lovingly redesigned before they hit the housing market. Thus, the primary function of this bibliography is to recognize a century of "notable" editorial content in Sunset magazine under its four owners. (These shorter articles are not included in this bibliography, as explained by the publisher in his Foreword.) Create an iteration and find the best hotels, restaurant and activities that can fit in. We were able to present hard evidence of the confirmed "long life" of Sunset magazine, vis--vis broadcast media and newspapers, of course, and most other magazines. And, at times, a few of these regional differences created a special challenge of survival for Sunset, unique in the history of successful magazines--granted that all have had their own rocky road and certainly with the relatively few magazines still being published that exceed Sunset's longevity of uninterrupted publication. The high-tech/computer/Web industry alone has spawned a great many new magazines. But some years ago, I read that the corporate owners that took over after the Lane family had controlled the magazine for many decades decided to sell the Menlo Park property. Published six times a year, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our nearly five million readers. Advertising was not initially accepted in regional editions. Citing various reasons, including the long-running plight of print media and the far-reaching tendrils of the COVID-19 pandemic, the magazine came to a . Janelle Bitker spearheads The San Francisco Chronicle's Food & Wine department. Ebony and Jet magazine were on the coffee tables of African American homes for over 70 years. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. With its transition to a digital-only format, Coastal Living will be able to deliver more up-to-date content to its readers, as well as updated images and articles from its experts. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. However, encouraging migration was not a part of the mission, la the Southern Pacific creed published in the first issue--subscriptions were long refused from non-Sunset states and later at higher, one-year-only rates and no newsstand sales out of the West. Keep Reading: affordable gifts foodie gifts garden gifts Gift Guides But, make no mistake, senior editorial staff and team efforts are a critical part of the magazine's performance. Sale to Regent and investor Michael Reinstein, Rogers, Paul, Lundstrom, Mack. How do they make bulls mad for bull riding. Its considered one of the go-to sources for reliable information and advice when it comes to the Western region of the United States. If you have a question with your order, youre in the right place. My brother, Mel, and I often heard our father say, "A new magazine is the easiest to start up by an editor with a bright idea meeting over a couple of martinis with a printer who will advance paper and printing!" Our subscribers were part of the family too. In 1932, Sunset was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. If you have a question with your order, you're in the right place. Follow the Opinion section on Twitter @latimesopinion and Facebook. Newer, fresher-looking lifestyle magazines, such as Martha Stewart Living and Real Simple, presented Sunset with competition. Once youve made your purchase, youll receive your subscription within 4-6 weeks. Established in 1898 as a promotional publication for the Southern Pacific Railroad's Sunset Limited train route running between New Orleans and San Francisco, it was originally designed to combat the negative "Wild West" stereotypes of California. [16], Lane Publishing, including Sunset Magazine and books, was sold to Time Warner in 1990, and the company was renamed Sunset Publishing Corporation. Many business meetings took place there with staff, advertisers, and others. [7] Occasionally, it has called for pro-environmental action, as it did with its 1969 article demanding a ban on DDT.[7]. On this Wikipedia the language links are at the top of the page across from the article title. How an L.A. Its just one of several difficult developments in the magazines recent history. Required fields are marked *. [7], The publication has suffered a loss of advertising revenue in recent years, which in 2017 pushed the magazine's operating income into the red for the first time since 1938, with a loss of about $4 million posted on nearly $28 million in gross revenue. ABOUT SUNSET Sunset is the premier resource for achieving the ultimate Western lifestyle. At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. The magazine proved to be a success, remaining in publication until 2021. Soon, however, the magazine was trumpeting its hometown's revival, in articles like "San Francisco's Future" and "How Things Were Righted After the Fire of 1906". Your email address will not be published. All Rights Reserved. But the "mission" stays firm. Penthouse Magazine, the long-running and raunchier rival of Playboy, said Friday that it is ending its print edition after 50 years on the newsstand and will now only be offered in digital format. [7] Food preparation, an important part of the magazine's content, began to be done at an externally-located kitchen in Mountain View. Who can help student-athletes cash in? Eventually, a meatier magazine emerged. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. Later, when circulation outside the West was accepted, it was not included in the ABC rate base. High above Berkeley, a model of urban floraculture blooms. In 1929, Lawrence W. Lane, a former advertising executive with Better Homes and Gardens, purchased Sunset, and changed the format to its current Western lifestyle emphasis. I feel personally offended at the callousness with which weve been dispatched by the people who own us.. 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Under Lane's leadership, the company also produced a successful series of how-to home improvement and gardening books, which are still published today[citation needed]. [7] The first issue of the magazine under Time Warner was published in August 1990. The most brilliant editorial content does not go it alone in commercial magazines. Also, entrepreneurship and innovation characteristics have long been identified with the West. Its test kitchen processes thousands of recipes a year. Aware that the federal government's victory garden tips did not always fit Western soils and climates, magazine editors planted their own 1-acre (4,000m2) test plot near UC Berkeley so that they could give their own advice. Sunset is a lifestyle magazine in the United States. Many of these East-West differences are put in a historical context by Dr. Kevin Starr in his perceptive introduction and by Dr. Tomas Jaehn in his well-researched essay, "Four Eras: Changes of Ownership." In recent history, as California has been the magnet to draw the largest share of domestic and foreign population growth, some old and new Californians have moved to other states with smaller populations for a number of reasons. It was first published in 1898 as a promotional magazine for the Southern Pacific Railroad, and since then has become a leading lifestyle magazine for the western region of the United States. It covers topics such as home design, travel, gardening, and food, and includes tips, how-tos, and interviews with inspiring personalities. Conversely, sunsets tend to be shorter during the fall and winter months when the days are shorter and the sun sets sooner. Lastly, they also have awarded many local garden and outdoor spaces, as well as hosted many events in the Western states, contributing to the landscape and sense of community in the area. That numerous aspects of the Western life influenced and foreshadowed life and styles elsewhere in the United States makes Sunset's editorial history as reflected in this bibliography even more valuable.". It is also known for its coverage of the regions cuisines, festivals, and iconic destinations. You can also purchase single copies at select bookstores and newsstands. It is worth noting, however, from the launch of the first Lane issue, there have been remarkably few changes in senior magazine editorship in the ensuing seven decades. The new offices opened in December 2015,[19] and the magazine's outdoor kitchen and test gardens were relocated to Cornerstone Sonoma, a winery in nearby Sonoma County, California. I remember flipping through the first issue and seeing fescue grass ringing paving stones in just-right backyards. And if you want to simply flip through the pages and dream, thats just fine, too. That comment, also, was usually followed by "And to keep a magazine successful is harder than getting it started" and then a warning, "Don't kill the goose that's laying the golden eggs.". Essays on home architecture became more specifically geared to the West, with a series of sumptuously photographed articles championing the Western ranch house. The magazine is focused on Western home, gardening, and travel, with an emphasis on the culture and landscape of the American West. Most Californians can put off filing taxes until Oct. 16 but should they? My brother, Melvin Bell Lane, gives his experienced overview of Sunset Books. Sunset is an active lifestyle magazine published bimonthly by Sunset Publishing Corporation. On March 18, amid a slew of endings, closures and deaths both literal and figurative, Playboy announced it would be ceasing publication of its print magazine with the Spring 2020 issue. (2) Mediamark Research Institute, Inc. (1997). On April 18, 1906, the 1906 San Francisco earthquake destroyed the Sunset offices. Welcome to customer service for the Sunset Shop! Editors fulfill that editorial mission, starting a chain reaction to attract and hold readers. More sustainable, better results why isn't everyone doing it? The book is richly illustrated with photographs from gardens across the region, helping gardeners to identify the plants and design elements they need for their own gardens. If you are a magazine subscriber, you received communication on your last issue about your subscription. Also, the Lane Publishing Company had no debt, owned its headquarters real estate plus a cattle ranch and suburban properties, and had a sizable cash surplus. But the out-of-the-West readers, often recipients of Christmas gifts from Western family members or friends wanting to share their "good life," became very responsive readers for many advertisers--and, I am sure, helped make the West a more desirable place to live for some family visitors who later moved out West! As an exclusive email subscriber, you can look forward to receiving: Money saving offers like free shipping and special discounts. Club International Teens Untamed. [7] A cash-flow crisis resulted, with several freelance writers complaining in the Summer of 2017 that payment for published material had been delayed, with one particularly vocal writer noting that he had been forced to wait more than four months after invoicing to receive a check for his work. Editorial: Los Angeles County bus riders get no shelter from the storm, Editorial: Supreme Court should not yank away the lifeline for people drowning in student debt. 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