Ranked #37 on Forbes list of The Worlds Most Valuable Brands, the consumer products giant Gillette is worth an estimated $19.2 billion. As a Premium user you get access to the detailed source references and background information about this statistic. More specifically, net sales are down 2%, and net earnings are down 13%, accompanied by a 1% decrease in volume. Their 2019 U.S. sales were . Gillette dominates 70% of global razor market; their strategy is to keep on producing new products, developing new innovations, and remaining as the market leader in men's grooming market. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. I dont think well ever know for sure and based on public statements given so far by the company it seem like Gillette is denying any negative impacts on sales. Please create an employee account to be able to mark statistics as favorites. Prepared by: Brett Ball, Brad Rosser, Kyle Stanney & Brandon Thomson. The most common ethnicity at Gillette is White (65%). Powered and implemented byFactSet Digital Solutions. A Productivity Mindset. Learn more about how Statista can support your business. So if youre looking to get a smooth entry on Gillette stock to capitalize on these numbers, you might want to keep reading. As the maker of health, hygiene and cleaning brands like Vicks, Crest, Charmin, Pampers, Always, Gillette, Mr. Clean, and Tide, the parent company of Gillette, Proctor and Gamble (PG) is one I like to consider as a strong buy. Business Solutions including all features. Show More Executives Auditors GD Gurcharan Das Chairman & Ind.Director LV L V Vaidyanathan I like to check my predictions and so I said Ill make a follow-up article once P&G publish their Annual Reports in which we can see both their blades and razors market share numbers and their net sales numbers for the grooming category of their product portfolio. We also use third-party cookies that help us analyze and understand how you use this website. . Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Edgewell chief executive David Hatfield said in a January earnings call that P&G "continues to do promotion levels that we've never seen" forGillette. Gillette India Ltd. stock last traded price is 4,654.75. In 2022, the Gillette brand was valued at approximately 6.9 billion U.S. dollars. Activate your 30 day free trialto continue reading. In, Drug Store News. Oral-B had a strong portfolio in manual, battery, rechargeable toothbrushes. "We see it as again a competitive category, but an attractive category," Taylor said. However, it is clear that whatever Gillette did during these six months since launching the ad and the end of FY2019, it didnt work in alleviating the speculated negative effects of the ad, or it might have worsened the situation. The company's upgrade last year of its lower-end Mach 3 razors and blades was the first in many years. statistic alerts) please log in with your personal account. Everything out there feels shiny and new right now, but as you start to really look a little deeper you cant get away from the point that quality really does count.. Theres no arguing that tech stocks like Apple, Google and Microsoft are the way to go for beginner investors. That's all for Gillette India recommendations. (down 8.4%), coinciding with the 7% loss of market share. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. In the highly competitive, but mature, razor and blade market, Gillette holds a commanding worldwide market share. Gillette recruited Bollywood celebrities such as Arjun Rampal and Neha Dhupia to support the campaign. You need a Statista Account for unlimited access. Gillette India Ltd. key Products/Revenue Segments include Personal Care for the year ending 30-Jun-2022. Gillette remains in control, its . respectively. around the world, it begs the question, is Gillette really the best a man can get? In the brands Slay the Weekend ad, it featured how men could stay sharp with the Gillette Fusion Pro Glide. while at P&G judgments were made more deliberatively. Like I mentioned above, the companys razors are used by 750 million men in more than 200 million countries. However, stock from companies like Proctor and Gamble who produce high-quality consumer products think Tide detergent, Gillette razors, should be on your buy list, as well. You can trade $PG on Tradestationand get in that Gillette stock action. NEW YORK, Oct. 21, 2019 /CNW/ - The Global Shaving Foam Market size is expected to reach $569.3 Million by 2025, rising at a market growth of 4.6% CAGR during the forecast period. If you are an admin, please authenticate by logging in again. However, even though Gillette's strategy has a proven track record of holding 70 percent of the worldwide razor market share, the company was still lagging behind in emerging markets like India. It also claimed that an estimate of 200,000 customers returned to the brand through data from 2013 to 2014. This statistic is not included in your account. Founded on September 2, 1984, and headquartered in Mumbai, India,Gillette India Ltd. engages in the manufacturing and selling of branded packaged consumer goods in the grooming and oral care businesses. #TheBestMenCanBe pic.twitter.com/hhBL1XjFVo. Gillette has a wide product range which includes shaving razors, shaving creams and other personal care products. However, I suspect it will be difficult for Gillette to ever capture 70% of the shaving market again without dropping their prices. As already mentioned, it is near-impossible to say for sure with observational data alone, given the multitude of known and unknown factors influencing these numbers in both directions. A Division of NBCUniversal. 6 pages. 85. Activate your 30 day free trialto unlock unlimited reading. Caso de Gillette Market Share. So much, in fact, the market share over the past decade is down from 70% in 2010 to below 50% in 2017 (, All of this, however, waits to be seen. In its fiscal fourth-quarter earnings report, the company said Gillette has consistently generated "significant" earnings and cash flow and continues to be a strategic business with growth opportunities. As a hobby time analysis the above is sufficient confirmation for my initial estimation that the Gillette brand was hurt significantly by its own advertising. In addition, the report contains 2 It offers a separate market forecast of 1 for production and 1 for consumption in the world Wet Shave market. Author of Statistical Methods in Online A/B Testing. asked Barclays analyst Lauren Lieberman, in a research note soon after the announcement in February by P&G. Given that the ad only happened mid-FY2019, it can be speculated that if the trend remains the results in FY2020 might be even worse. Research expert covering Cosmetics, Personal Care, Health & Hygiene industries. "Dollar Sales Share of The Leading Cartridge Razor Blade Brands in The United States in 2019*. 14% of Gillette employees are Hispanic or Latino. Gillette India Ltd. engages in the manufacturing and selling of branded packaged consumer goods in the grooming and oral care businesses. By using this site, you agree to the Terms of Service and Privacy Policy. "Dollar sales share of the leading cartridge razor blade brands in the United States in 2019*." must consult with your financial advisor before investing. we recognize the need for the Company to broaden its focus from the retail space to the larger global market segment. FAQ - New Privacy Policy. Well let you copy our trading strategies but we dont make money 100% of the time. One would need a much more in-depth analysis of the blades and razors market over time to give any kind of reliable answer, but for my purposes as a simple outside observer, the above data is enough for me to have high confidence that my predictions have been validated and Gillette did, in fact, pay for promoting its competitors. In devaluing it by $8 billion, the parent company blamed currency fluctuations, new competitors, and new social norms that have. After only a few years on the market, Dollar Shave Club became a brand to reckon with. Since the ad only happened mid-FY2019, in January, its impact was only felt for roughly 1/2 of the fiscal year. Its success led to the creation of one of the most dominant companies in any market: Gillette creates around 70% of all razors worldwide, and as of May this year was valued at $20.4bn, putting it . [Online]. Brad This material may not be published, broadcast, rewritten, or redistributed. The cheapest Dollar Shave Club option features refills for 20-cents a cartridge. Gillette was acquired by Proctor & Gamble in 2005 for $57 billion. Check out other stock recos. Profit from additional features with an Employee Account. Leading Wet Shave Market Players are as followed: Gillette Philips BRAUN Remington Panasonic FLYCO SID Gillette pays $7 million a year for the naming rights to Gillette Stadium, home of the New England Patriots. So, Gillette doesn't simply advertise touching the razor and using the product. Gillette's market share has fallen from 70% to 54%. Company has reported net profit after tax of Rs 74.45 Crore in latest quarter. Are you interested in testing our business solutions? U can buy now or after breakout for good target Gillette, which dominates the global razor business, has long followed a simple and lucrative strategy: Add new features and raise prices. Statista. Ms. Lieberman, the Barclay's analyst, calledGillette's move a "full capitulation on price," and said she doubted it would stem the company's market-share erosion in the long run. Gillette brand manager, Jared Reagan, said that Messi and Federer were chosen because they represented the qualities of the brand, "Gillette is a brand with a long history in sport and knows that it takes Inner Steel for sportsmen of all levels to perform at their best. Project Im sure it helped that consumers stocked up on staples like toilet paper ahead of the COVID outbreak. Gillette is one the leading razor and grooming brands in the world. Gillette, Market Research Report, Spring 2014: - Worked with a team of three to complete a market research report for Gillette - Utilized a focus group for qualitative research - Used a Qualtrics survey for quantitative research - Performed data analysis in order to create insight from research information. ?If so, what strategies would you recommend 3. Who are the peers for Gillette India in FMCG sector? The cookie is used to store the user consent for the cookies in the category "Performance". Well, one of the major Gillette related stories of fiscal 2019 was the toxic masculinity TV spot and the related YouTube and social media reaction. Gillette: Product and Marketing Innovation 1 CASE Synopsis: Gillette has long been known for innovation in both product development and marketing strategy. Consent for the company 's upgrade last year of its lower-end Mach 3 razors and blades was the in! Countries and over 1 million facts: get quick analyses with our professional research service upgrade last of! By: Brett Ball, Brad Rosser, Kyle Stanney & Brandon Thomson your 30 day free unlock. Understand how you use this website valued at approximately 6.9 billion U.S. dollars stock! Long been known for Innovation in both product development and Marketing strategy the question, is Gillette really best... 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