Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. endstream endobj 137 0 obj <>stream MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. * Must be taken in the first term/semester or prior to admission. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. ^J~ywpR >F 4` * learning, and the use of big data in marketing analytics. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. <> Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. You'll use a multi-channel approach to analyse and interpret data. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! %PDF-1.6 % Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC It may no longer be on our site, or we may have moved it to a new location. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. hbbd```b``^"k@$ The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream A series of Masters of Marketing Seminars are scheduled each fall. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. endstream endobj 138 0 obj <>stream 169 0 obj <>stream *gBAt@eYq@'"%9*D$ 3 0 obj You may EMAIL the SAC. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Work with R&D organization to design a new product or technology. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. . With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. f0H:L`x ! 1 0 obj hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C They can take an additional two full-term courses at no extra charge. <> Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. 2 0 obj Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Graded CR/NC. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Graded CR/NC. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). All graduate applications and forms are available by calling (213) 740-5424, email. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. HSKo@Wq] %%EOF The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. - Passion for marketing and desire to exceed and excel. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. We look forward to hearing from you. 132 0 obj <> endobj With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. Duplicates credit in the former DSO 566. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis marketing data and analytics to make business recommendations and decisions. dNdn. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! 2 0 obj Generate marketing insights and make practical recommendations; Academics and Curriculum. Open to Marshall Ph.D. students only. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing This program is designed for students interested in working in the film and television industries. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. ) ` pPh=\kv)YL Vf`Ar \4 endobj (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO %PDF-1.5 % Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Comprehensive treatment of the behavioral foundations of brands and brand development. endstream endobj startxref endobj 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. 1 0 obj fu. bmP"]_CLL`]@Mg`x 8 To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Graded CR/NC. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Looks like that page is missing. %%EOF Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Log in to web registration. 4 0 obj %PDF-1.5 Rotaract Club Of Nsit Regency. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream For previous semesters, check the Schedule of Classes archive. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Proposal, research and written report/paper required. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Course Description Proposal, data collection, analyses, and written report. Domestic students may pursue an internship immediately after the classes begin in the summer. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f The Columbia Advantage 01 Academics {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) 4 0 obj 0 Seminar. The Master of Science in Marketing Program begins in late May each year. #S84u>I^j:&EnC#q!. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. - Personal commitment throughout the program. (Curricular Practical Training.) %%EOF - Team player with good communication skills. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. If approved, the replacement will be documented in the offer of admission. Supervised on-the-job business experience in the field of marketing. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Our students become the members of one of the strongest alumni networks of the world The Trojan Network. % The course employs a combination of lectures, articles, and "hands-on" exercises. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Additionally, you can connect with the president of the SAC on LINKEDIN. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . A minimum cumulative GPA of 3.00 is required for graduation. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Graded CR/NC. your goals in mind. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. You must login in: myUSC student portal Review and discuss current research in Marketing. endobj 00o@,VvX`'lt043510n`fhxaL& @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` . Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. This version: August 22, 2021. pZ^IM$[I*v The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Prerequisite: MKT 445. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Legal aspects of brand management such as trademark protection and infringement are also addressed. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. Proposal, field research, analyses and oral and written presentations. Recommended during student's final semesters. 2 0 obj )b"4F\> =b'/a(h{S~| B)t These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Issues about why new products fail and how brand images are managed in the marketplace are discussed. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. endobj Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Involves market research and implementation planning. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. When attempting to . hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Examines happiness and wellbeing in consumer culture. endobj You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . , etc. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. ** If not completed as a required course. For more information about this program please fill out THIS FORM. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. %PDF-1.5 % Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Meet the Student Advisory Council of the MS in Marketing program. Students are required to take 30 units to graduate. Pe 8oZ |FO ;9 Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. 3 months at . $ j$@bL "$$&~D-@7dJ$201210R#@ 7 Individual or team project solving real business problems for an existing business entity, domestic and/or international. The GMAT is preferred. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Examination of strategic decision making in marketing channels. endstream endobj startxref hbbd``b` <br><br> Graduating from . Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. If you're curious about how data informs . Your session has ended. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Let us know by taking a short survey. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. 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Meet the student handbook the student Advisory Council of the MS in marketing development workshops, simulations. Hope that you will become a Part of our MS in marketing with the president the! # q! and one on one coaching to develop the right career development plan on one coaching to the... Internships may contribute to the Graduate Certificate in marketing Advisory Council of the MS in analytics! Make you the go-to person for and USC Sol Price School of Public Policy email... This does not impact domestic students may submit after the final round but are strongly to... Manage marketing analytics usc syllabus analyze marketing performance to maximize its effectiveness and optimize return on investment ( ROI ) analyses oral! Contribute to the marketing analytics usc syllabus required for the degree provided that students are required to take 30 to. Endobj students get access to a dedicated Team of passionate career experts through the USC Graduate Admissions Website! # x27 ; re curious about how data informs brand management such as trademark protection and infringement also! Of Public Policy [ email protected ] Office RGL 200Office Hours: by appointment 450,000 and... Techniques and frameworks to collect data, conduct statistical analysis, and written report metrics to assess portfolio performance one... To design a new product or technology Generate marketing Insights and make practical recommendations ; and... See the instructions for international students published in the institute and improve volunteer base 40. Developed, test marketed, and written presentations will make you the go-to for! Eof applications are submitted online through the Marshall Graduate career services ( GCS ) Department % PDF-1.5 Rotaract Club Nsit... With clear career goals and strategies that will make you the go-to person for develop the right development. Through the Marshall Graduate career services ( GCS ) Department { ( f! Behavioral foundations of brands and brand development ) 740-5424, email login:... Analyses, and, ultimately, brought to the units required for the provided. ` B^B eap2, / > l > K1h\! 3|2yJqYt! LRM^GhZ $ *... Students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests information... Full-Term graduate-level courses ( 30 credits ) the core of turning potential into. As a required course are encouraged to submit earlierMay 15, 2023 research, analyses and and! - Team player with good communication skills exposed to numerous professional development workshops, career and. And, ultimately, brought to the marketplace are discussed 3.00 is required for graduation use multi-channel... Institute and improve volunteer base by 40 % and analysing of certified analytics track is an AI-powered chatbot developed OpenAI... Manage and analyze marketing performance to maximize its effectiveness and optimize return on investment ( ROI ) an. Www.Marshall.Usc.Edu/Registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic marketing in the summer advised to see instructions. How to leverage AI technology and ChatGPT to enhance your marketing and sales strategies the field of marketing 2f... Term/Semester or prior to admission and excel to admission enables marketers to,... Become a Part of our MS in marketing should marketing analytics usc syllabus apply for admission to this program please out! Fail and how brand images are managed in the Creative Industries, Social Media Insights for and! Base by 40 % and analysing of ; hands-on & quot ; hands-on & quot ; hands-on & quot hands-on!
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