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ORIGINAL STORY (Sep 23, 2019): Gucci has returned to Milan Fashion Week for its Spring/Summer 2020 show, unveiling a collection of more stripped-back … Priya Elan in Milan. Dark spectre of innocence lost loomed with school shoes and babydoll dresses given punk edgeIn front of guests which included Jared Leto, Mark Ronson and Anderson Paak, designer Alessandro Michele mixed classic Riffing off the carefree punk spirit of Richard Hell, the babydoll dresses of Courtney Love and the freedom semaphored by Elvis’s rockabilly hair, the show exploded with energy.The dark spectre of innocence lost hung around the show: a massive pendulum in the middle of the arena swung menacingly and the models walked around the catwalk to Marilyn Manson’s version of Sweet Dreams.Explaining the idea for the show, Michele said: “Childhood is a free time, there are fewer labels [and] you can be yourself. The latest fashion week mixed the physical with the digital and closed with an epic show from Alessandro Michele.

Gucci was widely criticised for selling a Miuccia Prada’s swansong was captured in five films in new era of online fashion showsFuturistic autumn/winter menswear collection takes dystopian design a step too farA surreal take on tailoring echoed masculine workwear themes seen elsewhereModel holds up hands with ‘mental health is not fashion’ during catwalk show When you grow up you are told ‘you can’t do that [because] you’re a boy and you’re going to primary school’.”Michele added that he had sought inspiration for the collection by looking at children’s clothes in markets.Another source of inspiration was the mentality of Generation Z. “It’s time to celebrate … a baby man able to do bold and playful somersaults … who wonders in amazement when the world becomes new.”The show, called Rave Like You Are Five, marked the half decade anniversary of the appointment of Michele, who has had a huge influence on menswear, shifting the emphasis towards romantic flourishes and feminised, Maximilian glamour.Michele has helped Gucci have a bigger cultural impact beyond fashion, influencing pop culture through celebrities such as Harry Styles and A$AP Rocky.

Yesterday, an hour out of Paris, Jacquemus held its show in a vast cinematic expanse of a wheat field, while a few days earlier, at Milan digital fashion week, Today, Gucci’s creative director, Alessandro Michele, showed his co-ed collection in Milan.

For Gucci's spring 2020 collection, Alessandro Michele mused on Seventies sexy with a nod or two to Tom Ford. All rights reserved. Tue 14 Jan 2020 11.21 EST Last modified on Tue 14 Jan 2020 12.57 EST. The fluidity of this idea, that fashion’s rules had been broken, but a new era was emerging was incredibly cheering.

Looks winked at Maria Schneider in Last Tango In Paris, Jane Fonda in Klute and Jimi Hendrix hanging out at Mama Cass’s house in Laurel Canyon. 'Show that never happened': Prada's digital hangover in MilanGiorgio goes gorpcore: Armani channels The Matrix in MilanPrada works commuter chic at Milan men's fashion weekGucci model stages mental health protest at Milan fashion week'Our joyous process': Marni SS20 show repurposes waste as high artHigh-octane glitz for Versace as J-Lo brings the house downDaniel Lee's Bottega Veneta show exudes quiet confidenceMax Mara channels secret service chic at Milan fashion week Browse the latest collections, explore the campaigns and discover our online assortment of clothing and accessories. It has also become a lightning rod around issues of diversity and representation in fashion.

Today, Gucci’s creative director, Alessandro Michele, showed his co-ed collection in Milan. The models, who were all part of Gucci’s design team, appeared on popup screens in clothes that were classic Michele: floral, maximalist and heavy with pop-culture nous. All rights reserved.

In comparison with the five-minute wisps of the digital shows, it was provocatively unapologetic in its length, with Michele playing his Warhol role of ever-present auteur observing the ennui of the makeup chair, the lighting rig and outside security.The meat of the show was five hours in: a digital lookbook of more than 70 looks, presented like a primitive 80s computer program.

“My fairytale in three parts wants to generate a (questioning of) the rules, the roles and the functions that keep the world of fashion going,” he wrote in the show notes.

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(Photo by Daniele Venturelli/Getty Images for Gucci)

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